BRAND ASSETS
+
STYLE GUIDE









FULL BRAND BOOK here

Abbreviated BRAND INTRO here

LOGOS

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BLACK LOGO

WHITE LOGO

TYPOGRAPHY

HEADLINE FONT
Trump Gothic West Medium


PRIMARY FONT
Trade Gothic LT Extended


SECONDARY FONT
Trade Gothic LT Extended Bold


PARAGRAPH FONT
Trade Gothic LT Light










COLORS

GREY
#3f3f3f
C68 M61 Y60 K48
R63 G63 B63
PMS 7 C
BLUE
#009CDE
C75 M24 Y0 K0
R0 G156 B222
PMS 2925 C
TEAL
#40C1AC
C58 M0 Y36 K0
R64 G193 B172
PMS 7465 C
RED
#EF3340
C0 M86 Y63 K0
R239 G51 B64
PMS 032 C
ORANGE
#E87722
C0 M63 Y95 K0
R232 G119 B34
PMS 158 C
YELLOW
#FCE300
C0 M0 Y95 K0
R252 G227 B0
PMS 102 C
PURPLE
#743C97
C66 M91 Y0 K0
R116 G60 B151
PMS 2593 C

PHOTOGRAPHY

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PRODUCT IMAGES

Sunscreen Hybrid SPF 45 3oz
Sunscreen Hybrid SPF 45 32oz
Sunscreen Ultralight SPF 50 3oz
Sunscreen Ultralight SPF 50 32oz
Sunscreen Mineral SPF 30 3oz
Sunscreen Mineral SPF 30 32oz
BETWIXT Anti-Chafe Cream 4oz
SWIM & SPORT SHAMPOO 8oz
SWIM & SPORT SHAMPOO 32oz
SWIM & SPORT CONDITIONER 8oz
SWIM & SPORT CONDITIONER 32oz
SWIM & SPORT BODY WASH 8oz
SWIM & SPORT BODY WASH 32oz
SPORT PERFORMANCE BODY LOTION 8oz
SPORT PERFORMANCE BODY LOTION 32oz
LIPGUARD SPF LIP BALM

LIFESTYLE IMAGES

Swim & Sport 8oz Shower Bundle
Swim & Sport 32oz Shower Bundle
Sunscreem SPF 45 3oz
Sunscreen SPF 45 3oz
Betwixt Anti-Chafe Cream 4 oz
Shampoo & Conditioner 8oz
Sunscreen Mineral Reef Safe 3oz
LipGuard SPF 28 Lip Balm
Betwixt
Shampoo
Conditioner
Body Wash
Lotion
SPF 45
LipGuard