BRAND ASSETS
+
STYLE GUIDE









FULL BRAND BOOK here

Abbreviated BRAND INTRO here

LOGOS

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BLACK LOGO

WHITE LOGO

TYPOGRAPHY

HEADLINE FONT
Trump Gothic West Medium


PRIMARY FONT
Trade Gothic LT Extended


SECONDARY FONT
Trade Gothic LT Extended Bold


PARAGRAPH FONT
Trade Gothic LT Light










COLORS

GREY
#3f3f3f
C68 M61 Y60 K48
R63 G63 B63
PMS 7 C
BLUE
#009CDE
C75 M24 Y0 K0
R0 G156 B222
PMS 2925 C
TEAL
#40C1AC
C58 M0 Y36 K0
R64 G193 B172
PMS 7465 C
RED
#EF3340
C0 M86 Y63 K0
R239 G51 B64
PMS 032 C
ORANGE
#E87722
C0 M63 Y95 K0
R232 G119 B34
PMS 158 C
YELLOW
#FCE300
C0 M0 Y95 K0
R252 G227 B0
PMS 102 C
PURPLE
#743C97
C66 M91 Y0 K0
R116 G60 B151
PMS 2593 C

PHOTOGRAPHY

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PRODUCT IMAGES

SUN BARRIER SPF 45 3oz
SUN BARRIER SPF 45 Pocket Pack
SUN BARRIER SPF 45 Pocket 10 Pack
SUN BARRIER SPF 45 Pocket 100 Pack
BETWIXT Anti-Chafe Cream 4oz
BETWIXT Anti-Chafe Cream Pocket Pack
BETWIXT Anti-Chafe Cream Pocket 10 Pack
BETWIXT Anti-Chafe Cream Pocket 100 Pack
SWIM & SPORT SHAMPOO 8oz
SWIM & SPORT SHAMPOO 32oz
SWIM & SPORT CONDITIONER 8oz
SWIM & SPORT CONDITIONER 32oz
SWIM & SPORT BODY WASH 9oz
SWIM & SPORT BODY WASH 32oz
SPORT PERFORMANCE BODY LOTION 8oz
SPORT PERFORMANCE BODY LOTION 32oz
LIPGUARD SPF LIP BALM
ACTIVE RECOVERY RACE RELIEF 3oz
SUN BARRIER SPF 45 32oz

LIFESTYLE IMAGES

Swim & Sport 8 oz. Shower Bundle
Swim & Sport 32 oz. Shower Bundle
Sun Barrier SPF 45 3 oz.
SUN BARRIER - SPF 45 32 oz.
Betwixt Anti-Chafe Cream 4 oz.
Race Relief Active Recovery 3 oz.
Body Lotion 8 oz.
LipGuard SPF 28 Lip Balm