BRAND ASSETS
+
STYLE GUIDE









FULL BRAND BOOK here

Abbreviated BRAND INTRO here

LOGOS

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BLACK LOGO

WHITE LOGO

TYPOGRAPHY

HEADLINE FONT
Trump Gothic West Medium


PRIMARY FONT
Trade Gothic LT Extended


SECONDARY FONT
Trade Gothic LT Extended Bold


PARAGRAPH FONT
Trade Gothic LT Light


COLORS

GREY
#53565A
C63 M56 Y53 K28
R83 G86 B90
PMS 11 C
BLUE
#009CDE
C75 M24 Y0 K0
R0 G156 B222
PMS 2925 C
TEAL
#40C1AC
C58 M0 Y36 K0
R64 G193 B172
PMS 7465 C
RED
#EF3340
C0 M86 Y63 K0
R239 G51 B64
PMS 032 C
ORANGE
#E87722
C0 M63 Y95 K0
R232 G119 B34
PMS 158 C
YELLOW
#FCE300
C0 M0 Y95 K0
R252 G227 B0
PMS 102 C
GREEN
#97D700
C46 M0 Y90 K0
R151 G215 B0
PMS 375 C

PHOTOGRAPHY

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PRODUCT IMAGES

SUN BARRIER SPF 45 3oz
SUN BARRIER SPF 45 Pocket Pack
SUN BARRIER SPF 45 Pocket 12 Pack
SUN BARRIER SPF 45 Pocket 100 Pack
BETWIXT Anti-Chafe Cream 8oz
BETWIXT Anti-Chafe Cream Pocket Pack
BETWIXT Anti-Chafe Cream Pocket 12 Pack
BETWIXT Anti-Chafe Cream Pocket 100 Pack
SWIM & SPORT SHAMPOO 12oz
SWIM & SPORT SHAMPOO 32oz
SWIM & SPORT CONDITIONER 12oz
SWIM & SPORT CONDITIONER 32oz
SWIM & SPORT BODY WASH 12oz
SWIM & SPORT BODY WASH 32oz
SWIM & SPORT Shower Bundle 12oz
Gym + Travel Pack
SPORT PERFORMANCE BODY LOTION 12oz

LIFESTYLE IMAGES

Full Product Line
SUN BARRIER SPF 45 3oz
SUN BARRIER SPF 45 3oz
SUN BARRIER SPF 45 3oz
BETWIXT Anti-Chafe Cream 8oz
Gym + Travel Pack
SWIM & SPORT Shower Products 12oz
SWIM & SPORT Shower Products 12oz
SWIM & SPORT Shower Products 32oz
SWIM & SPORT Shower Products 32oz
SPORTS PERFORMANCE BODY LOTION 12oz
SPORTS PERFORMANCE BODY LOTION 12oz