BRAND ASSETS
+
STYLE GUIDE









FULL BRAND BOOK here

Abbreviated BRAND INTRO here

LOGOS

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BLACK LOGO

WHITE LOGO

TYPOGRAPHY

HEADLINE FONT
Trump Gothic West Medium


PRIMARY FONT
Trade Gothic LT Extended


SECONDARY FONT
Trade Gothic LT Extended Bold


PARAGRAPH FONT
Trade Gothic LT Light


COLORS

GREY
#58585a
C63 M56 Y53 K28
R88 G88 B90
BLUE
#009CDE
C75 M24 Y0 K0
R0 G156 B222
TEAL
#25bdad
C70 M0 Y41 K0
R37 G189 B173
RED
#ef4648
C0 M89 Y73 K0
R88 G88 B90
ORANGE
#f47920
C0 M65 Y100 K0
R244 G121 B32
YELLOW
#fee412
C2 M5 Y98 K0
R254 G228 B18

PHOTOGRAPHY

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PRODUCT IMAGES

SUN BARRIER SPF 45 3oz
SUN BARRIER SPF 45 Pocket Pack
SUN BARRIER SPF 45 Pocket 12 Pack
SUN BARRIER SPF 45 Pocket 100 Pack
BETWIXT Anti-Chafe Cream 8oz
BETWIXT Anti-Chafe Cream Pocket Pack
BETWIXT Anti-Chafe Cream Pocket 12 Pack
BETWIXT Anti-Chafe Cream Pocket 100 Pack
SWIM & SPORT SHAMPOO 12oz
SWIM & SPORT SHAMPOO 32oz
SWIM & SPORT CONDITIONER 12oz
SWIM & SPORT CONDITIONER 32oz
SWIM & SPORT BODY WASH 12oz
SWIM & SPORT BODY WASH 32oz
SWIM & SPORT Shower Bundle 12oz
Gym + Travel Pack

LIFESTYLE IMAGES

Full Product Line
SUN BARRIER SPF 45 3oz
SUN BARRIER SPF 45 3oz
SUN BARRIER SPF 45 3oz
BETWIXT Anti-Chafe Cream 8oz
Gym + Travel Pack
SWIM & SPORT Shower Products 12oz
SWIM & SPORT Shower Products 12oz
SWIM & SPORT Shower Products 32oz
SWIM & SPORT Shower Products 32oz
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