MAPP Policy

Zealios 2017 Minimum Advertised Pricing Policy (MAPP)


Zealios is instituting a “Minimum Advertised Pricing Policy” (MAPP) on February 1, 2017.  The purpose of this policy is to preserve margins, ensure maximum profitability for dealers, and protect the value of the Zealios brand. Zealios dealers and third party affiliates are subject to the terms and conditions of this policy.


This policy only covers advertised prices to include promotions published thru e-commerce, direct mail, brochures, catalogs, newspapers, billboards, magazines, retail flyers, television, radio, ecommerce forums, internet sites and any other method which uses the hypertext transfer protocol (“http”) - including Amazon and other like sites. No retailer shall advertise below the minimum advertised price on any search engine, paid ad, or any other unique form of electronic advertisement whether the origin of that advertisement is external (i.e. Google, Yahoo, etc.) or internal (from a website). Pricing listed on an internet site is considered an “advertised price” and should comply with this policy at all times; statements such as “add to shopping cart to see price”, “call for pricing”, or similar are acceptable and allowed.

This policy applies only to advertised prices and advertising practices and in no way dictates selling price. In- store advertising which is displayed only within a retail store and not distributed to customers shall not fall under this policy.

Zealios recognizes that its dealers are unbound and may sell and offer Zealios products at any price they choose. Zealios will however, at its absolute discretion, cease shipments to dealers who advertise below the minimum advertised price.


The MAPP guidelines are subject to revision at any time, at the sole discretion of Zealios. We appreciate your cooperation and look forward to doing business with you. If you have questions, please contact Director of Sales, Stacey Kiefer at 847-445-8148 or stacey@teamzealios.com.