Last spring we decided to create a web short for betwixt with the goal of generating some brand awareness. Admittedly, we were getting a little stir crazy in the office and it had been a while since we dusted off the ol' costumer box. Plus, we are always looking for new opportunities for Will Havard to prove his loyalty to the company. Loyalty to the company usually means jumping into the San Francisco Bay at 6 am for a photo shoot or, as in this case, donning spandex and trying to remember how to roller blade.
Today, I am kicking off our new website and ecommerce platform with the very first zealios blog post. The pressure is immense. We have never had a blog. Over the past few years we have been so busy with operational issues that we never stopped to truly tell our story. This seems like a great forum so I am going to give it a crack!