The Zealios Blog

I made what has been unanimously described as "the up sell of the century" when I convinced my wife Lauren to marry me in September. Last April we were knee deep in wedding planning when I announced (with what was probably too much enthusiasm) our plans for the bachelor party.

TWO WEEKS IN BAJA! She wasn't nearly as excited as I was.

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Last spring we decided to create a web short for betwixt with the goal of generating some brand awareness. Admittedly, we were getting a little stir crazy in the office and it had been a while since we dusted off the ol' costumer box. Plus, we are always looking for new opportunities for Will Havard to prove his loyalty to the company. Loyalty to the company usually means jumping into the San Francisco Bay at 6 am for a photo shoot or, as in this case, donning spandex and trying to remember how to roller blade.

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We had settled on the final formula for the chamois cream and were really excited about a sunscreen formula we were testing. We had also begun to flirt with the idea of launching a biodegradable chain lubricant and citrus based cleaner. 
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Today, I am kicking off our new website and ecommerce platform with the very first zealios blog post. The pressure is immense. We have never had a blog. Over the past few years we have been so busy with operational issues that we never stopped to truly tell our story. This seems like a great forum so I am going to give it a crack! 

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